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Our Top 3 Tips for Leveraging LinkedIn Premium

Having an optimized LinkedIn profile can unlock new career opportunities, showcase your expertise, and help you land your next role. However, LinkedIn is often underutilized! Most users put in their job history, add a summary, make connections, look for jobs - and that’s about it. 

Did you know that LinkedIn Premium has several features to help job seekers - and you can try Premium for FREE?

That’s right! LinkedIn offers a 1-month free trial of LinkedIn Premium and full access to features that can help you secure your dream job! Don’t just take our word for it. According to LinkedIn, Premium Members are 2.6x more likely to get hired on LinkedIn.

Here are our Top 3 Tips for leveraging your LinkedIn Premium account.


Tip #1 - Showcase the Right Skills

With LinkedIn Premium, you can see the top desired skills as defined by the job poster. These are the exact skills the employer is looking for in a candidate and what the recruiters are searching for in applicants’ LinkedIn profiles. What a gold mine! 

You can add relevant skills to your profile directly from the desired skills list within a job posting to get noticed by recruiters and ensure your expertise is helping you shine above the crowd.


Tip #2 - Message the Job Poster

With LinkedIn premium, you receive InMail credits which can be used to message recruiters and hiring managers. Recruiters can select to show their profile when they post a job. By doing so, they are giving you full permission to reach out and introduce yourself! This can give you an edge over the competition because they will likely remember your name when reviewing applications. Not all recruiters select to be visible on a job posting but we are noticing that most do!

Tip #3 - Don’t Take Applicant Insights to Heart

With LinkedIn Premium, you can see how you compare to other candidates applying to the same job. This can make you feel great…or like you can’t compete. Don’t be discouraged! If you feel like you are a great fit for the role and can explain why, apply! Message the job poster or utilize a cover letter to explain what you have to offer. It never hurts to try! 

If you’re ready to leverage LinkedIn Premium and try our top tips, you can sign up for your free 1-month trial at 

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Looking for a competitive edge in a saturated job market? Check out our LinkedIn Optimization services. Showcase your professional prowess on LinkedIn and gain insight into what recruiters look for when they have a role to fill. CEO & HR Expert, Kelly Simants shares LinkedIn tactics and tips to help you succeed on LinkedIn.


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